Thursday, July 07, 2005

Mac Diddy? I'm Lovin' It!

McDonald's wants to upgrade its workers' uniforms to make them more in tune with the MTV generation:
To spearhead the uniform project, the world's largest restaurant chain has hired Steve Stoute of New York-based brand imaging firm Translation, Whitman said. Stoute, a former record executive, is responsible for hooking up rapper Jay-Z with Reebok International Ltd. and has worked with McDonald's previously on its partnerships with performers Justin Timberlake and Destiny's Child.

According to Stoute, talks are underway with some of the world's best-known clothing labels, including Sean "P. Diddy" Combs' Sean John label, Polo Ralph Lauren Corp., Giorgio Armani, hip hop mogul Russell Simmons' Phat Farm label, American Eagle Outfitters Inc., Abercrombie & Fitch Co., Rocawear, and Tommy Hilfiger.
P. Diddy and McDonald's? Mac Diddy? That one made me laugh a little (Mickey D's has never seemed like a bastion of hipness to me), but this made me laugh even more:
"McDonald's is acknowledging fashion is part of pop culture," Stoute said, adding that the uniforms "may have some elements that you see on MTV" and may be able to be worn as street clothes during non-work hours.
Yeah, that's gonna happen. Hip as the clothes might be, wouldn't they still smell like burgers and fries when you got off work? I'm not sure that would go over so well at your friends' next party...

6 comments:

Jazzy G said...

And now the employees will have to pay $200 for one uniform.

Steven said...

Because you know, people who work there just want to flaunt it.

Jazzy G said...

Since we're on the topic of upgrades and oddities. Here's a site with designs and some instructions on how to build cardboard folding chairs. I'm thinking it would make a fun rainy day project.

Steven said...

On that tangent, I once saw a picture of a dorm room completely furnished with Fed-Ex boxes. COMPLETELY. The dude had everything down to a foot rest and even and entertainment center.

Kev said...

I don't suppose you have a link to that, do ya?

Jazzy G said...

They had a website. Here's the dead link: http://www.fedexfurniture.com

But have no fear!! I found this:
http://www.weblogswork.com/?p=93