I've been hearing a lot about the new Folger's Coffee commercial, and I finally got to see it tonight. Go to the website appropriately entitled Tolerate Mornings and click first on the shade and then the TV to watch the ad. It's a rather unusual combination of let-me-sleep types and way-too-happy morning people, and the latter look like an even-more-psychedelic (and very yellow) version of The Polyphonic Spree. I'm not sure how much coffee it will sell, but it's definitely amusing.
(Hat tip: Althouse, where the commenters have fun with it as well.)
UPDATE: Link fixed; thanks to Nate for the heads-up.
After what I just watched tonight, all I can say is: wait'll next year.