It's Just a Sign of...I'm Not Actually Sure

I've passed by this sign regularly for several weeks, and I still have no idea what they're going for here:


Did they mean to say something about the Bible, but were lacking many letters, or was the church having an emo moment and attempting to say "BLEH," lacking only an H? (And what would it be like to go to Emo Church? I bet the sermons would be entertaining: "Lo, and thou shalt wearest thy hair only over thine eyes, and cloak thy loins in the skinniest of jeans.")

UPDATE: One of my Facebook friends suggests that perhaps the sign meant to read "BLESS" and the two S's fell off. Who knows...