Almost a year ago, I posted about the confusion which ensued when all kinds of companies started changing names: Many of the major oil companies started buying and selling each other, re-branding many of the local gas stations in the process (if I recall correctly, many Texacos became Shells, many Mobils became Chevrons and the rest of the Mobils became Texacos. It was enough to make your head spin...); Macy's announced a takeover of many regional department-store nameplates; my cell phone service also changed names at the same time. But the latest makeover in the telecom industry is really unusual.
My cell phone service had been with AT&T Wireless for a really long time, until a year ago, when it was acquired by Cingular. I didn't really notice any difference in my service or anything; my bill just got printed in a different color. I knew that, eventually, I'd have to switch completely over to the Cingular system, which would mean trading in my cool texting phone, since it was incompatible with the new system. I was planning on waiting until this coming fall to do that, because that's when I'd qualify for a free phone again. But wait, hold everything (or maybe that should be "hold the phone"--heh). When SBC bought AT&T recently (keeping the venerable AT&T name), more changes were announced, and this one really surprised me: Cingular will become AT&T again. Huh? That's right, my phone service is being re-rebranded, you could say. SBC-now-AT&T owns 60 percent of the Cingular brand (BellSouth owns the rest), and evidently the new brand will have more clout and more options for business customers.
At any rate, I guess it doesn't really affect me too much; since I pay all my bills online, it's not like I'd write the wrong name on a check or anything. Still, it's ironic that so soon after I've finally gotten used to saying that I have Cingular and not AT&T, it's about to be time to say that I have AT&T again. And I wonder if I'll be able to keep my cool phone now...
Jammin' jingle: The new AT&T commercials are all over TV and radio (as you know, unless you've lived in a cave since New Year's), but that's OK with me, since they all feature a really cool song, "All Around the World" by Oasis (it's on this CD). I've always been a sucker for anything that sounds like the Beatles (as well as the real thing), and I think that this 9-minute opus is one of the Gallagher brothers' best; in fact, I just popped it in the CD player as we speak.
Milestone: This is my 800th post. Yay!