Monday, January 16, 2012

Wait..Haven't We Heard This Story Before?

A story of note from the business world last week involved a global beverage company buying out a smaller competitor in order to avoid name brand confusion, even though many people believed the smaller company's product to be superior to that of the giant one. And while you may say, "Wait--we've talked about this already," hang on; I'm not talking about Dr Pepper at the moment, but Budweiser:
Anheuser-Bush InBev NV (ABI.BT), the world's biggest brewer, has acquired the rights to some Budweiser brand trademarks in Europe by striking a deal with a small Czech brewer, marking a small step forward in a long-running legal battle for global use of the Budweiser brand.
While I never sampled the smaller Budweiser that was bought out last week, my parents brought me some Budvar Budweiser--the last remaining barrier to Anheuser-Busch's exclusive ownership of the name--from a trip to the Czech Republic, and it's a far better beer than the one from St. Louis could ever dream of being.

I sure would like to see David beat Goliath in the corporate world again sometime...

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