Monday, December 21, 2009

The Claus That Refreshes

Via a tweet from Lileks, I find myself enjoying this collection of old ads from the Coca-Cola Company. While they didn't invent the modern incarnation of Santa (artist Thomas Nast, among others, can be credited with that, along with the descriptions found in Clement C. Moore's "A Visit from St. Nicholas," better known as "The Night Before Christmas"), the Coke ads by the artist Haddon Sundblom certainly cemented his current image in popular culture, especially the "jolly" part (some past Santas looked strict or even scary).

Read the whole story, and check out the pictures; it's fascinating stuff. And thanks to Lileks for sending me there.

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